Factor affecting customer satisfaction in banking sector

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Factors affecting Customer Satisfaction. Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier.

ADVANCED SCIENCE LETTERS is a multidisciplinary peer-reviewed journal with a very wide-ranging coverage, consolidates fundamental and applied research activities by publishing proceedings from international scientific, technical and medical conferences in all areas of (1) Physical Sciences, (2) Engineering, (3) Biological Sciences/Health Sciences, (4) Medicine, (5) Computer and Information.

Operations Management Dissertation Topics

Customer satisfaction is a significant issue for most marketers. Previous research has identified various factors that determine customer satisfaction in retail banking sector in Western countries. The current paper reports findings from a survey, which looked into determinants of customer satisfaction in the retail banking in Pakistan.

A total of questionnaires were randomly distributed.

Factor affecting customer satisfaction in banking sector
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Factors affecting Customer Satisfaction